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Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man David Ogilvy ebook
Publisher: Southbank Publishing
ISBN: 9781904915379
Format: pdf
Page: 192

ʷ�는 엄격히 원칙에 충실하면서도 세련된 켐페인을 수없이 많이 성공시켰다. David Ogilvy was an advertising genius. Throughout his career, Ogilvy authored numerous books, including “Ogilvy on Advertising,” and the best-selling “Confessions of an Advertising Man,” which remains one of the definitive sources for advertising advice and strategies today. I read Ogilvy on Advertising last month, and absolutely loved it. To sum it up, you can benefit from reading David Ogilvy's Confessions of an Advertising Man. Headlines are the most important part of a print ad. I picked up David Ogilvy's first book Confessions of an Advertising Man soon after, and have just finished reading it. Å� '12.12.9(P343) CONFESSIONS OF AN ADVERTISING MAN. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Confessions of an Marketing Man ISBN13: 9781904915010Problem: NewNotes: BRAND NEW FROM PUBLISHER! At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Purchase WITH Self-assurance, More than 1 million books sold! ͘�대 광고의 아버지라는 수식어가 따라다니는 데이비드 오길비가 쓴 책이다. This one is great too, and I really like.